博客來書籍館-Hotel and Lodging Management : An Introduction, 2/e訂購網址:http://www.books.com.tw/exep/assp.php/87926/exep/prod/booksfile.php?item=0010437918
Hotel and Lodging Management : An Introduction, 2/e
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作者:Alan T. Stutts, James Wortman
出版社:桂魯
出版日期:2005年01月01日
語言:英文
ISBN:9780471474470
裝訂:精裝
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Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents: 1.New,completely updated chapters on human resources and the sales and marketing departments 2.Up-to-date case studies reflecting the latest management trends and issues 3.Profiles of industry pioneers working at all types of properties,from small motels to five-star hotels 4.New sections on yield management, lodging environments, franchise companies, and management organizations 5.Hotel and Lodging Management,second Edition is a comprehensive tool to help readers develop the understanding, knowledge,and skills to be tomorrow』s management leaders. |
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